INSIGHT Into Diversity magazine, also published by Potomac Publishing, Inc., is the oldest and largest diversity magazine and website in higher education today. For over 40 years, INSIGHT Into Diversity has connected potential employees with institutions and businesses choosing to embrace a workforce more reflective of our local and national communities.

Employers advertising with INSIGHT Into Diversity magazine reach hundreds of thousands of readers per issue. In addition, more than 600,000 people visit our website monthly.

The magazine strives to advance the national conversation about diversity and inclusion through thought-provoking articles on current trends and relevant news; interviews with innovators, thought leaders, and experts; explorations of best practices; and profiles of successful programs and initiatives. We hope to engage readers with the goal of achieving a more inclusive culture on both academic and corporate campuses.

In 2012, INSIGHT Into Diversity created the Higher Education Excellence in Diversity (HEED) Award, which recognizes colleges and universities that demonstrate an outstanding commitment to diversity and inclusion across their campuses.

The HEED Award, open to all colleges and universities across the U.S. and Canada, measures an institution’s level of achievement and intensity of commitment in regard to broadening diversity and inclusion on campus through initiatives, programs, and outreach; student recruitment, retention, and completion; hiring practices for faculty and staff, and more.

INSIGHT Into Diversity Diversity Champions, rank in the top tier of HEED institutions, exemplify an unyielding commitment to diversity and inclusion throughout their campus communities, across academic programs, and at the highest administrative levels.

Known for visionary leadership, Diversity Champions are institutions that set the standard for thousands of other U.S. colleges and universities striving for diversity and inclusion. They develop successful strategies and programs, which then serve as models of excellence for other institutions. Diversity Champion schools exceed everyday expectations, often eclipsing their own goals.

For more information, visit


Viewfinder® was created by the only trusted source for diversity and inclusion information in higher education, INSIGHT Into Diversity magazine.

Viewfinder® Campus Climate Surveys for Students, Administrators, Faculty, and Staff

Understanding your campus’s climate is an important step toward ensuring your institution’s future success — and that of your students and employees. Viewfinder® Campus Climate Surveys are designed to help colleges and universities measure and assess both their strengths and weaknesses around diversity and inclusion efforts for students, faculty, staff, and administrators. They provide insight into what shapes the experiences and perceptions of diverse individuals on campus to help institutions create an environment where everyone feels safe, welcome, valued, and respected.

We, like you, are committed to ensuring that all students and employees on college campuses have the opportunity to live, learn, and work in a supportive and equitable environment.

For more information, visit

- Advertisement -